QOTD: Whats Your Elevator Pitch?

For my ABA peeps:
 Photo source: www.mostmetrocom

What is your elevator pitch?

The "elevator pitch" or "elevator speech" basically refers to your ability to concisely and simply explain what it is that you do in a super brief amount of time. Like, the amount of time it takes to ride the elevator from one floor to the next.

As massive, broad, and variable as your job as an ABA clinician can be, there is the added burden that the person asking "So what do you do?" is usually a layperson who does not want some super long and boring technical answer. Skip the jargon, please.
But if you give a super brief answer ("I'm an ABA Therapist") the average person will have NO idea what that is, or could have a lot of wrong/outdated ideas.

So whats a good pitch?

This video gives some good tips a from a business perspective.

Or you can copy my pitch, which while far from perfect, typically results in the other person leaning forward excitedly and saying "Wait, WHAT job is this????"

The coolest elevator pitch ever: 

"I'm a Behavior Analyst. I have a job I am passionate about where I get to help some of the most amazing kids in the world. I teach people how to increase or decrease all kinds of behaviors in ways that are really effective, and long lasting. Most of my work is done at home on my laptop, but even when its not I have a flexible schedule and lots of variety to my workday. There isn't anything else I'd rather be doing, and I DON'T hate Mondays."

Photo source: www.icanandiamcom


  1. Great topic! When I meet people in social situations and they ask what I do they almost never know what a behavior analyst is unless they have worked in a school or have a family member receiving ABA services.

    1. Thanks!
      I experience the same thing, either people have no idea what I am talking about or they have some really horrible misconceptions about what ABA actually is. So if you have the opportunity to educate someone about your field, take it!

  2. Yes, and after I finish explaining my job the follow up question is often, "so what do you think is causing all of this autism?" How do you handle that question?

    1. Oh, that's an easy one: "I don't know".

      Its always okay to say I don't know :-)


Copyright T. Meadows 2011. All original content on this blog is protected by copyright. Powered by Blogger.
Back to Top