QOTD: Whats Your Elevator Pitch?

For my ABA peeps:
 Photo source: www.mostmetrocom

What is your elevator pitch?

The "elevator pitch" or "elevator speech" basically refers to your ability to concisely and simply explain what it is that you do in a super brief amount of time. Like, the amount of time it takes to ride the elevator from one floor to the next.

As massive, broad, and variable as your job as an ABA clinician can be, there is the added burden that the person asking "So what do you do?" is usually a layperson who does not want some super long and boring technical answer. Skip the jargon, please.
But if you give a super brief answer ("I'm an ABA Therapist") the average person will have NO idea what that is, or could have a lot of wrong/outdated ideas.

So whats a good pitch?

This video gives some good tips a from a business perspective.

Or you can copy my pitch, which while far from perfect, typically results in the other person leaning forward excitedly and saying "Wait, WHAT job is this????"

The coolest elevator pitch ever: 

"I'm a Behavior Analyst. I have a job I am passionate about where I get to help some of the most amazing kids in the world. I teach people how to increase or decrease all kinds of behaviors in ways that are really effective, and long lasting. Most of my work is done at home on my laptop, but even when its not I have a flexible schedule and lots of variety to my workday. There isn't anything else I'd rather be doing, and I DON'T hate Mondays."

Photo source: www.icanandiamcom


  1. Thank you for sharing the advice and the video! I think we avoid practicing our elevator speech because all the information about ABA is so overwhelming and how do we get such a great profession down to a few words?! Thanks again.

    1. Quite welcome!

      Its such a hard job to condense down, isn't it? 🙂


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